Indasitiri yezvishandiso zvehutsanana muChina iindasitiri ine nhoroondo refu, kubva pakatanga shanduko nekuvhurwa kwayo muna 1978, nekuda kwekukura kwehupfumi hwemusika, kukurumidza kwekuvandudzwa kweindasitiri yezvishandiso zvehutsanana muChina kuri kuwedzerawo. Sekureva kwenetwork yekutsvagisa kwemusika yakaburitswa muna 2023-2029, ongororo yemamiriro emusika weindasitiri yezvishandiso zvehutsanana muChina uye ongororo yemishumo yekusimudzira mari, kusvika muna 2020, huwandu hwese hwemusika weindasitiri yezvishandiso zvehutsanana muChina hwakasvika mabhiriyoni mazana maviri nemakumi manomwe eyuan, ayo musika wemuno waive ne95%, musika wekutengesa kunze kwenyika waive ne5% yasara.
Nekukura kwehupfumi hweChina, musika weindasitiri yezvishandiso zvehutsanana muChina uri kukurawo, kunyanya mumakore achangopfuura, hukuru hwemusika hwave huri kukura, kubva muna 2018 kusvika 2020, musika weindasitiri yezvishandiso zvehutsanana muChina uri kukura ne12.5% pagore. Zvinotarisirwa kuti panosvika 2025, hukuru hwemusika wezvishandiso zvehutsanana muChina huchasvika mabhiriyoni mazana mana nemakumi maviri eyuan, uye huwandu hwekukura huchasvika 13.2%.
Nekuvandudzwa kweindasitiri yezvishandiso zvehutsanana muChina, hunyanzvi hwayo huri kuwedzerawo, uye mabhizinesi ari kuisa mari mukutsvaga nekuvandudza. Kudiwa kwezvigadzirwa zvehutsanana kuri kuramba kuchiwedzera nevatengi. Vanhu vanotsvaga kunyaradzwa uye kunaka kwehupenyu, saka mashandiro uye dhizaini yezvigadzirwa zvekugezera zvave chinhu chakakosha pakutenga. Zvinodiwa nevanhu zvezvigadzirwa zvekugezera hazvingogumiri pakushanda kwakakosha, asi tarisa zvakanyanya runako, kuchengetedzwa kwezvakatipoteredza uye hungwaru hwechigadzirwa. Zvigadzirwa zvekugezera zvemhando yepamusoro zvinogona kupa ruzivo rwakanaka rwekushandisa uye zvinogona kuenderana nemaitiro ekushongedza emba.
Kuvandudzwa muindasitiri yemumba yekugezera kuri kuramba kuchiwedzerwawo. Mumakore achangopfuura, mamwe makambani akatanga kutarisa pakugadzira "IP" yerudzi uye kuvandudzwa kwechigadzirwa, achiunza pfungwa itsva dzekugadzira uye matekinoroji ekutanga zvigadzirwa zvine hunhu hutsva, hwakasiyana nezvigadzirwa zvemumba yekugezera zvechinyakare. Kuvandudzwa hakungoratidzwi chete mukutaridzika kwechigadzirwa, asiwo mukusarudza zvinhu, mashandisirwo anoshanda uye mamodheru ekutengesa. Makambani anoshanda pamwe chete nevagadziri, kuburikidza nekufunga kutsva uye ruzivo rwehunyanzvi rwevagadziri, kugadzira zvigadzirwa zvemumba zvekugezera zvakasiyana, uye kupa mhinduro dzakagadzirirwa ivo pachavo.
Makwikwi emusika wezvishandiso zvehutsanana ari kuramba achikura. Sarudzo dzevatengi dziri kuramba dzichiwedzera kusiyana-siyana. Makambani ezvimbuzi anozivikanwa emuno ari kuwedzera musika, uye akaita zvakawanda mukushambadzira uye nzira dzekushambadzira. Panguva imwe chete, makambani ezvimbuzi anozivikanwa ekunze akawedzerawo kuedza kwawo kushambadza mumusika weChina. Makambani ezvishandiso zvehutsanana anofanirwa kuvandudza mhando yezvigadzirwa uye nhanho yebasa, kusimbisa kuvaka kwavo, uye kusimudzira kukwikwidzana mumusika.
Muchidimbu, mamiriro aripo muindasitiri yezvishandiso zvehutsanana anoratidza hunhu hwekuwedzera kwemusika, kuwedzera kwekushandiswa kwezvishandiso, hungwaru, kuchengetedza simba uye kuchengetedzwa kwezvakatipoteredza, hunyanzvi uye makwikwi. Saka, mafambiro ekuvandudza indasitiri yezvishandiso zvehutsanana muChina ari pachena. Mune ramangwana, indasitiri yezvishandiso zvehutsanana muChina icharamba ichikura uye ichikura, netariro iri nani yemusika.
Panguva imwe chete, makwikwi makuru emusika anodawo kuti mabhizinesi aenderane nezvinodiwa nemusika, atange zvigadzirwa zvitsva uye zvinokwikwidzana, ape mhinduro dzakagadzirirwa ivo pachavo, asimbise kuvaka brand, awedzere mugove wemusika, uye ateerere mafambiro ekuvandudza sainzi netekinoroji uye zvinodiwa zvekuchengetedza zvakatipoteredza, uye agare achivandudza mhando yezvigadzirwa uye nhanho yebasa. Nenzira iyi, kuitira kukwikwidzana muindasitiri yekugezera munzvimbo isingakundike, uye kuwana nzvimbo yakakura yekuvandudza.
Nguva yekutumira: Chikunguru-12-2023
